Cutty Sark · Contest
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Proposal submitted to the contest organized by Cutty Sark in Spain where advertising ideas were requested to promote the consumption of the product around the concept of friendship.
The requirements of the briefing were to include the tagline "donde hay amigos" ("where there are friends") and its popular "friend ship" label.
I developed the series "The Cutty Sark Questions?" through 3 advertisements, recreating common questions and answers that could occur among friends in the preparations for consuming the product. Situations that always end with a laugh of complicity between them.
Cutty Sark · Ad proposal "Questions HOME"
A graphic pattern was designed to recreate the speech bubbles that frame the conversation, also acting as a background to highlight the bottle and the key element of each ad.
Cutty Sark · Ad proposal "Questions GIFT"
The intention of referring to the product in every conversation simply as "Cutty" (thus avoiding the second word, "Sark") is to bring closeness and familiarity to the brand.
Cutty Sark · Ad proposal "Questions VICTORY"
Key elements are colored red to make a direct connection to the tagline.
Originally submitted to the contest in Spanish, I translated the ads into English to include them in this portfolio.
